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Among its many projects, the IDEA Center assisted with the inclusive design of the Hampton Inn near UB's North Campus. It is the country’s first hotel certified in inclusive design. Photo: Meredith Forrest Kulwicki
David J. Hill October 14, 2025
UB’s Center for Inclusive Design and Environmental Access (IDEA Center) has received a five-year, $4.85 million award from the National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR) to continue its pioneering work in advancing principles of universal design.
This new round of funding means that NIDILRR, part of the U.S. Department of Health and Human Services under the Administration for Community Living, will have provided 30 years of continuous funding by the time the cycle ends.
The funding will support the IDEA Center’s Rehabilitation Engineering Research Center (RERC) on Universal Design Applications. The RERC’s goal is to engage consumers, designers, service providers and policymakers in designing, using and evaluating innovative and supportive physical environments, transit, information technologies and products.
Co-principal investigators include IDEA Center Director Jordana Maisel, who is also an associate professor in the Department of Urban and Regional Planning and associate dean for academic affairs, School of Architecture and Planning, and Victor Paquet, professor in the Department of Industrial and Systems Engineering, School of Engineering and Applied Sciences. Other UB team members include Korydon Smith, Mohamed Aly Etman, Heamchand Subryan, Jonathan White, Danise Levine, Nicole White and Jimin Choi of the School of Architecture and Planning; Lora Cavuoto of the Department of Industrial and Systems Engineering; and Michael Rembis of the College of Arts and Sciences.
“This important project will allow the IDEA Center to continue building upon their legacy, strengthen our school’s relationships across the university and bring pivotal studies to our disciplines. I’m proud of our faculty for their dedication to driving real-world impact and look forward to the emerging results of this work,” says Julia Czerniak, dean of the School of Architecture and Planning.
“The IDEA Center has been a global standard-bearer for universal design, and the next phase of their work will extend that impact even further,” adds Kemper Lewis, dean of the School of Engineering and Applied Sciences. “This award reaffirms our university's commitment to engineering a world that works for everyone.”
Housed within the School of Architecture and Planning, the IDEA Center has been a global leader in innovations in universal design — a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation — since its founding more than four decades ago.
The center’s previous RERC work included developments to improve access to public transportation for people with disabilities, as well as a first-of-its-kind program, called innovative solutions for universal design, or isUD, that grants certification to buildings that prioritize inclusivity within their design and operations.
Over the next several years, the center expects to produce new knowledge on how emerging technologies such as artificial intelligence can inform and address user needs throughout the design and standards process; research findings on the effectiveness of universal design practice, including the health and performance benefits of UD; software tools to assist designers in implementing UD standards; and industry partnerships to improve community wayfinding.
Specific projects include:
“In addition to these highlights, and a robust training, dissemination and technical assistance agenda, this five-year RERC initiative continues longstanding collaborations between some UB researchers and industry stakeholders, while also welcoming new colleagues and building new external partnerships,” says Maisel.
“A central goal of this initiative is to be innovative and forward-looking, while honoring the 40 years of groundbreaking work at the center,” she added. “We’re leveraging past successes and adapting them to meet new needs and methods.”